Classic Airlines and Marketing Essay Example | Topics and Well Written Essays - 500 words - 1

Classic Airlines and Marketing - Essay Example irline is faced with the challenge of ensuring that they deliver quality services and at low costs so as to ensure they retain and acquire new customers (Lane & Kotler, 2006). In order for classic airlines to succeed in the market, it must foster forecasting of the market potential and demand for its products and establish long term marketing objectives. Classic airline aim is to marketing its fleet but is faced by organizational issues whereby its internal and external marketing strategies have not been able to live up to the expectations of its stakeholders. Due this, competition has undermined its profitability as customers are looking for other airlines that can satisfy their needs of lower travelling costs. This has had the effect of decreasing the lucrativeness of the company. Classic airlines needs to develop a marketing plan that will ensure that it attracts, retains customers and also boost its sales. A good marketing plan will lay down the strategies to be followed to ensure a company retains, attracts customers and also increases profitability. Classic airline has numerous challenges facing it due to the rising costs of operation and lack of innovation in the company that make it not to be able to meet consumer needs. The company is facing challenges that include decrease in its stock prices, its employee morale is low , and its loyal customers have been seeking services from other airlines. The airline needs to ensure it does environmental scanning as it will help in understanding the needs of its customers and this will further help in knowing how best to meet their needs by ascertaining that the services they offer are in line with the needs of those in need of the services (Lane & Kotler, 2006). Marketing management is required in Classic Airline as it will ensure that proper marketing strategies are put in place to ensure customers are acquired and retained. Classic Airlines should ascertain that they use marketing strategies to maximize profits